Digital marketing is a plan of action to advertise any product or service online. Or in other words, we can say that we are promoting and marketing our goods to people who have access to the internet. The boom on the internet has given birth to a completely new age of digital marketing.
According to a study, 15% of the population was using the internet, in June 2017. In the year 1995, it was less than 1% of the world’s population. At this rate, it is obvious that in the future more people will be using the internet; this, in turn, produces more scope for digital marketers to gain International target audience. (Quora. Anup Prasad. July 19, 2018)
All the industries of the world are struggling with a growth rate of 5% to 10%, whereas the Digital Marketing Industry is booming with a massive 40% growth rate annually. But the best part is that this growth rate will increase further in the future. Like everything else that evolves with time, Digital Marketing too must evolve to meet the demands of future businesses. (Quora. Rajat Tyagi. June 2, 2019)
The evolution of Digital Marketing encompasses some amazing features like usefulness, convenience, instant response and cost-effectiveness. Digital Marketing is the future of marketing and advertising. Different types of marketing strategies can be applied to it. It can work for both, marketing a small business as well as multinational or international businesses. In terms of Digital Marketing, every firm is equal. It has what it takes to improve the sales of future businesses.
Businesses around the globe are no longer using traditional marketing tools to target their customers. Since the introduction of the internet in the 1990s and the arrival of smartphone technology, people have been using them to interact and conduct business. According to HubSpot, global retail e-commerce sales will reach $ 4.5 trillion by 2021. Therefore, digital marketing must evolve to manage such a huge shift in business strategies. Digital Marketing is the best way to increase any business with a low budget and high productivity. (SEO Trench. Ideas to increase business sales through digital marketing. October 10, 2019)
Electronic devices, for example, mobile phones, tablets and PC are used to market the products online. Marketing channels like email marketing, mobile marketing and social media marketing are applied to direct traffic for the websites. Nowadays, people are using the web with their full identity, which enables businesses to interact with targeted data with them. In order to fulfil the demands of the future. Digital Marketing must evolve so that it results in the overall growth of the economy. Digital Marketing allows for 24/7 customer support. This makes the customer feel valued and supported. Another advantage is that brands can receive positive and negative feedback instantly. The dialogues and discussions are increasingly advantageous for companies to improve their services.
The future of Digital Marketing is a highly evolved experience with the customer as the centre of attention and with numerous customised approaches to target the audience itself. For businesses to draw the best possible ROI and revenue in the future, it is of utmost importance that Digital Marketing must evolve to embody the needs of tomorrow.